Broadstone Associates

B2B Research Intelligence for SaaS Leaders

Industry Benchmarks for SaaS Growth

Get the data you need to benchmark your metrics, optimize unit economics, and accelerate growth. Free SaaS Metrics & Benchmarks report with insights from 12 core performance indicators.

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12 metrics covered • 2024-2025 benchmarks • Actionable strategies

What's Inside the Report

📈 Financial Metrics

MRR, ARR, CAC, LTV, and the critical LTV:CAC ratio with 2024 benchmarks by company size.

🎯 Retention & Growth

Churn rates, Net Revenue Retention (NRR), and expansion strategies to keep customers long-term.

âš¡ Efficiency Metrics

CAC payback, gross margin, magic number, and the Rule of 40 for scaling sustainably.

Key Findings from 2024-2025

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Who Uses Our Research

SaaS Founders

Benchmark metrics and optimize unit economics

CFOs & Finance Teams

Make data-driven decisions on spending and growth

VCs & Investors

Evaluate portfolio companies against benchmarks

Growth Leaders

Develop data-backed growth and retention strategies